We learned so much in 2024...
It's been awhile since my last update, so here goes....
The three BIG takeaways from 2024:
Discovery:
More of our Artists were discovered by more people in more countries than ever before! Playlist pitching and playlist sharing were high on the list of priorities for INDIE TUNZ Records. Overall we saw growth in the form of discovery in excess of 600% over the year! As a result listening audiences, listening time and followers grew proportionately. We learned that while it is difficult to earn significant revenue through digital music on streaming services, discovery was a definite benefit that has may implications and benefits down the road... Stay tuned...
Reach:
Our Artists' music was available in over 160 markets world-wide. Try doing that with Vinyl or CD's! Our Artist's music was listened to in 175 countries! The demographics of those listeners grew across the board. Our Artists' music was added to hundreds of playlists and thousands of listener libraries. We reached countries where our Artists' music had never been listened to before! Our Artists' music also trended in a number of countries.
Engagement:
Every Artists' music saw greater engagement as evidenced by increased followers on streaming services and on social media. The number of overall listeners increased by as much as 600%. The number of streams per listener also increased on average by 600% indicative of greater engagement. Playlist adds were also up over 600%! Many of our Artists' experienced a massive increase in followers on their music profiles. This resulted in an increased number of pre-saves on new releases.
What changed?
We stopped releasing Albums! Many tracks were released as singles with their own unique Artwork which for the most part was themed to the track itself.
We did "waterfall releases" of tracks culminating in a release of the full album. These two changes in strategy alone yielded some interesting, positive results! This allowed us to work each track to get it out in front of as many listeners as possible.
We released more music videos on our YouTube Channel and Facebook pages than ever before. These activities also yielded some interesting and very positive results. Our YouTube channel grew in subscriptions, watch time and overall engagement in the form of relevant comments and interactions.
We re-worked our website and Artist's Music Stores. We offered more payment options and links to the most popular download and streaming platforms. This increased traffic to our website and streaming services by over 500%!
We added enhancements to increase Music Track Metadata and its encoding elements to ensure a greater yield of royalty returns.
We began to develop other royalty/revenue streams from ad revenue recovery and "impression" payments from Instagram, Facebook, TikTok and Snapchat.
After all that hard work we laboured to ensure our Artist's music sits alongside other quality productions on platforms that cater to our Artists' listening audiences. In 2024 we worked diligently to continue to build a platform and Independent Music Community that strives to be different! A platform that seeks to bring the best of Independent music to the listener. A platform that that is 100% organic. A platform that is 100% grass-roots. A platform that provides more than just Label Services. INDIE TUNZ Records is All Things Independent Music! We are a platform owned and operated by Independent Artists For Independent Artists. They said "Build it and they will come". So we did! At INDIE TUNZ Records, we have established a great foundation on which to build an Independent Music Community and Network that has the potential to support Independent Music around the world.
Imagine being a part of something bigger than you. You can be a part of a global network and community that helps you as an Artist to take on a chunk of the heavy lifting, freeing you to be creative to make and play music and most importantly to interact with and build your organic fan/follower base!
INDIE TUNZ Records was founded by me, Kenny in 2016. We have seen tremendous growth as we head into our 10th year of operation! 100% of our growth has been organic, mostly by word-of-mouth referrals. I am so thankful and grateful for every Artist that has crossed my path and for those that have entrusted us with their music! There is not a day that goes by that I wish I could do more!
You, yes YOU! Can be a part of this. We are always interested in expanding our Roster and our Team, so feel free to reach out if you like what you see and hear.
Ok, it's Saturday and it's time to publish some more tracks, so that's it for now.
Thanks for checking us out. Keep checking back because things here are NEVER static!
We hope you hop on for the ride! It's gonna be a wild one in 2025!
Remember, I'm Kenny and You're not!
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